WVVH-Hamptons TV

WVVH-TV, also known as Hamptons TV®, is an independent television station based in East Hampton, New York. It is owned by brothers Greg and Ernie Schimizzi, doing business as Video Voice, Inc.
Here's some key information about WVVH-TV:
 * Location: East Hampton, New York, serving the Hamptons and extending coverage throughout the New York Tri-state Area.
 * Channels:
   * Over-the-air: UHF Channel 18 (WVVH-CD)
   * Optimum (Cablevision): Channel 78
   * Verizon FiOS: Channel 14
   *ROKU
   * Online Streaming: Available 24/7 on their website (wvvh.com and as a YouTube broadcast TV partner (HamptonsTV YouTube channel).
 * Programming: WVVH-TV offers a mix of quality family programming, news, and sports. Its niche is signature programming of local events, including being the official TV station for the Hampton Classic Horse Show and the Hamptons International Film Festival. They also carry programming from YTA TV and Outside TV on their subchannels.
 * History: The station was founded in 1983 and began broadcasting in 1988. It has evolved over the years, adopting digital broadcasting and online streaming. The Schimizzi brothers are recognized for their work in broadcasting, having been inducted into the New York State Broadcasters Hall of Fame.
 * Emergency Broadcasts: WVVH-TV is the state-designated Emergency Broadcast TV station for Amber Alerts and National Hurricane alerts in the region. 

Hamptons Television (WVVH-TV) offers a unique set of benefits, particularly for advertisers and viewers interested in the affluent and distinctive Hamptons region. Here's a breakdown:

Benefits for Advertisers:

    Targeted Local Reach: Hamptons TV allows businesses to focus their advertising efforts on the specific communities they serve within the Hamptons. This ensures that their message reaches the most relevant audience, minimizing wasted impressions.
    Affluent Demographics: The Hamptons is known for its wealthy residents and visitors. Advertising on Hamptons TV provides access to a desirable demographic with significant purchasing power. While some sources suggest Hamptons TV (WVVH-TV) skews younger and more male, traditional cable TV generally reaches an older, wealthier audience. This allows for a blended approach depending on the specific programming.
    Trusted Environment: Television, especially local channels, is often perceived as a trustworthy medium. Advertising on Hamptons TV can enhance a company's reputation and message impact, building credibility and positive perception among viewers.
    High Engagement: TV continues to capture viewer attention effectively. People tend to engage more with TV content, making ads more memorable.
    Brand Recall and Awareness: Through visual and auditory engagement, TV advertising has a strong potential to enhance brand recall and build brand awareness, especially for local businesses looking to establish themselves in the community.
    Cost Efficiency (for local focus): Compared to national network advertising, local TV advertising can be more cost-efficient for reaching defined audiences, allowing businesses to allocate more budget towards frequency and consistency of messaging.
    Complementary to Digital: TV advertising can work synergistically with online campaigns, extending reach to audiences who may not be as active on digital platforms or streaming services.

Benefits for Viewers:

    Local Content and Focus: Hamptons TV likely offers programming specifically tailored to the interests and events of the Hamptons community, providing relevant local news, lifestyle shows, and cultural coverage.
    Community Connection: For residents, Hamptons TV can foster a sense of community by showcasing local happenings, businesses, and personalities.
    Niche Programming: Beyond general local interest, there might be programming that caters to the specific interests of the Hamptons demographic, such as shows about luxury living, real estate, art, or outdoor activities. For instance, WVVH-TV has an affiliation with Outside Television, offering content on sports like kayaking and climbing.
    Accessibility: As a traditional broadcast/cable channel, it provides an accessible viewing option for those who prefer linear television or may not heavily engage with streaming services.

In essence, Hamptons Television leverages the power of traditional TV advertising with the added benefit of a highly specific, affluent, and locally-focused audience, making it a valuable platform for both advertisers and a relevant source of content for residents and visitors of the Hamptons.

Optimum CH 78 · FiOS CH14 · Over-the-Air CH18 · Webcast WVVH.TV · YouTube.com/VVHTV

A Video Voice, Inc. Company (New York)

WVVH-Hamptons TV